Mission Statement
The Paladin mission is to build the highest quality cooler at the lowest possible price in America. To raise the bar that all other cooler brands are measured by. To provide the best customer service to all who buy Paladin Coolers. We strive daily to meet our requirements to build a superior cooler at a lower price…always.
Origins of Paladin and Knight
It is believed that the Paladin took its origin some time prior to the advent of the Knight during the 8th century when Charlemagne, the militant ruler formed a group of twelve powerful soldiers that were to protect him from harm and command his troops. They were known as the twelve Paladins of Charlemagne. Among them was one called Roland, who was the most famous and whose death while protecting Charlemagne has been perpetuated in epic poetry. But the Knightly orders that pertained to what is now known as Chivalry Code are believed to have sprung up in the 11th century during the time of the Crusades. When knights launched a violent assault into Italy on their way to the holy land, the first order of Paladins was formed. A limited number of warriors and some pilgrims kept behind to have their wounds nursed by a monk named Gerard since they had previously been in battles with indigenous people. Another Paladin order was formed when 8 badly wounded warriors took refuge in King Baldwin’s castle, who was ruler of Jerusalem. They also formed a Knightly order known as the Knights Templar, having been stationed in a Jewish temple.
The Paladin is a class of Warrior that is fully devoted to kindness and ridding the Universe of Evil. They are very religious, and have an extremely strict honor code, as well as a soft spot for children and family. In combat, a Paladin is impossible to defeat.
The Paladin Story
I am a retired Army (LTC) Lieutenant Colonel. I live my life as I have trained by our Army Values: loyalty, duty, respect, selfless service, honor, integrity, and personal courage.
I spent 33 years in the Army Combat Arms in the Infantry, Cavalry, and Field Artillery. Paladin is a small family owned business that I run and manage. I started Paladin because I saw a need for a superior cooler that was also affordable and would not break your bank account. We build coolers for the practical outdoorsman and the working man. If you are an avid fisherman, hunter, or into camping, tailgating, rafting, kayaking, boating, hiking, rodeo, BBQ, or any application where you need to keep things brrr cold…then we have your cooler. I am confident that when you compare our coolers to the others that are on the market you will quickly see that our coolers offer a superior value at a much lower price.
The Call Of The Wild